RÉSUMÉ
Actively seeking freelance opportunities to help companies easily expand their team and increase their overall productivity, using my project management, print, broadcast and interactive production skills.
1/2018 - Present: Freelance Producer/ Project Manager, Louisville, KY
BGSD Freelance (B1tches Get Sh!t Done)
Agency client roster includes Content-1, Sterling Brands, Aras Creative, Certifiably, Orchard, and Curiosity. Brands include iRobot, Ivory Soap, Champion Petfoods.
5/2015 - 1/2018 Account Director, Red7e, Louisville, KY
Account Director for Department of Agriculture and the Cabinet for Health and Family Services for the Commonwealth of Kentucky, Special Olympics Kentucky, McBrayer and the Kentucky Distillers Association.
Writing new business proposals to managing the pitch process to building the presentation deck are all in addition to managing day-to-day client needs. Big wins include the contract for the Commonwealth of Kentucky and Louisville International Airport.
7/2013 - 5/2015: Freelance Producer/ Project Manager, Louisville, KY
BGSD Freelance (B1tches Get Sh!t Done)
Client roster includes Red212, Proclamation, Powerhouse Factories, Catholic Charities of Louisville and Tempur-Pedic. Partnering with BLDG and Carey Warman on restaurant interior design projects.
10/2010 – 7/2013: Production Manager, Red212, Cincinnati, OH
Expanded my knowledge of broadcast production by assisting with production, handling all aspects of television shoots. Implemented consistent estimating and file structure based on Advantage software. Managed workload for creative department and freelancers. Handled all print production and interactive production for the agency.
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Handled TV production details from start to finish: estimating, schedules, casting, booking talent, contracts, purchase orders, original post score, edit and final shipping of spots.
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Managed contracts for union talent and non-union talent for radio, TV and online production for signatory clients
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Learned the process of analyzing AICPs, estimating for TV production and gaining approvals through commercial production managers or cost consultants. Also, reconciled budgets through the cost consultants once the project shipped
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Assisted with producing fully integrated campaigns for clients on a national scale and local level including a Facebook page launch with custom tabs and couponing, magazine ads, FSIs, banner ads, e- newsletters, radio and TV for Fresh Express Brand Salads and Homemade Brand Ice Cream
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Managed all aspects of hiring freelancers: hiring for appropriate skills based on project scope and needs
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Acquired understanding of fee estimation versus out-of-pocket expenses; also learned about billing and payment processes at large companies such as P&G, Novartis and Chiquita
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Learned how to execute quality TV spots and outdoor campaigns on tight budgets for Gold Star Chili
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Clients at Red212 included: Chiquita, Fresh Express, Gold Star Chili, Tide Pods, Tide Washing Machine Cleaner, Gain, P&G Corporate, Prevacid, Reckitt Benckiser, Homemade Brand Ice Cream, Scripps National Spelling Bee, Free Store Food Bank, and Walmart
9/2006 – 10/2010: Project Manager, Northlich, Cincinnati, OH
Managed workload and facilitated project processes for digital production, art directors, and copywriters as well as provided back-up and support for Account Service. (Yes, I did copy and paste this from below) The thing that has changed since my first time at Northlich is my experience in interactive and broadcast production.
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Developed relationships with local and out-of-state partners for development of websites and banner campaigns for American Greetings, White Castle, The Ohio Lottery, TriHealth Hospitals, totes/Isotoner, OSU Medical Center, Birds Eye Foods and Ohio Tobacco Prevention Foundation
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Gained knowledge of contracts for union talent and non-union talent for radio, TV and online production for a signatory agency
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Learned how to execute interactive projects based on timing and costs for development of flash banners and rich media units
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Acted as PM for White Castle, American Greetings, Federated Department Stores, Ohio Tobacco Prevention Foundation, TriHealth Hospitals, Western & Southern, totes/Isotoner and Cornerstone brands
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Led broadcast production for all agency radio for one year • Acted as assistant broadcast producer for three Kentucky Lottery TV spots, Ohio Lottery Diamond Dazzler, Ohio Lottery Powerball and OSU Corporate TV
05/2006 – 09/2006: Account Manager, GJP Advertising, Cincinnati, OH
Worked on Cincinnati Bell and their family of brands such as ZoomTown, iWireless and home security in a fast- paced, tight timeline environment.
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Used skills and techniques from all previous jobs and from some action-adventure movies in order to stay afloat
11/2004 – 12/2005: Account Executive, Bisig Impact Group, Louisville, KY
Cultivate ongoing client relationships, as well as manage timelines, budgets and creative development for multiple project based clients.
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Managed ongoing client relationship with Toyota North America for projects such as the North American Environmental Report, Diversity Report and other internal communication projects
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Managed creative development for local YMCA Capital Campaign including two videos, three TV commercials and an award-winning brochure
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Managed quick turn-around projects for four or more clients at a time • Managed schedules, budgets and estimating for client projects ensuring projects were both on-time and on budget
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Managed multiple pro-bono projects
03/2004 – 11/2004: Traffic Coordinator, LeapFrog, Inc. Louisville, KY
Managed production board, coordinated project maintenance and led new project designation for client and creative teams.
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Implemented a system to keep projects, timekeeping and server organized
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Managed 25 or more open jobs at a time
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Provided support for production manager and account executives
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Collected/ organized all content for new client projects
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Sold creative through clients, including gaining final approval on projects
1/2003 – 3/2004: Traffic Manager, Northlich, Cincinnati, OH
Managed workload and facilitated project processes for digital production, art directors and copywriters as well as provided back-up and support for Account Service.
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Managed 30 or more open jobs at a time
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Established schedules for new jobs working from end date
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Provided overall support for Executive Creative Director and three Creative Directors
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Organized and managed the release of artwork for multi-million dollar Humana advertising campaign over seven different mediums and fifteen national markets
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Created an efficient way to gather artwork for new business pitches
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Other clients included: LaRosa’s Pizza, P&G Trade Relations, P&G Military Markets, P&G Olay, Pampers Preemie Swaddlers, P&G Iams and Eukanuba, P&G Oral Care, TriHealth, stand Ohio and Messer Construction
EDUCATION
5/2001 the University of Kentucky, Bachelor of Arts in Communications Major: Integrated Strategic Communications
9/2003 Cincinnati Academy of Design: Took a course to keep abreast of current trends in advertising
COMMUNITY SERVICE
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Farmington Historic Home
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Home of the Innocence Breakfast with Santa
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ToyLab film festival
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Mentor at Oyler Elementary School
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World Choir Games VIP concierge